Community and Social Media Manager OSN - United Arab Emirates

Job description

Job Purpose

The Community and Social Media Manager will be in charge of building, setting up and implementing OSN’s social media strategy. This role coordinates with the internal Marketing, Programming, Customer Service, and Strategy teams to support the OSN mission, ensuring consistency in voice and cultivating a social media referral network.  

Planning & Organisation

• Build and implement the social media strategy, tone of voice and policy through competitive research, platform determination, benchmarking, messaging, audience identification and coordinating with stakeholders to ensure its effectiveness and encouraging adoption of relevant social media techniques into the corporate culture
• Manage, grow and develop OSN’s owned Social media platforms and earned social communities in terms of increasing social footprint, enhancing brand sentiment & user engagement, building brand advocacy and relationships with key online influencers
• Manage existing social media presences including Facebook, Twitter, Instagram, YouTube, Google + and other similar community sites, and evaluate potential new social presences such as Vine and Snapchat
• Launch blogger outreach programs to build network of OSN social influencers and brand advocate
• Keep abreast of local and international market social trends and adopt into the OSN social media strategy

Customer Excellence

• Manage the relationship with OSN’s social media agency and ensure delivery of results as per agreed scope of work, OSN business objectives & pre-established KPIs
• Work hand in hand with rest of digital team to ensure website pages are socially optimized & integrated
• Collaborate with customer care team members to ensure all customer queries and comments are answered in a timely fashion across OSN pages (including social listening)
• Collaborate with anti-piracy stakeholders and wider marketing team to set and enforce anti-piracy guidelines in the social space
• Forge and maintain solid relationships with various social platforms and vendors to further OSN interests

People Excellence

• Conduct appraisals for overall social agency and social agency team

Process Excellence

• Build monthly social content calendar in line with overall content marketing calendar (includes collaboration with wider marketing team stakeholders)
• Involved in generating, editing, publishing, moderating and sharing daily content (text, images, video) to engage with online social users and OSN fans / followers
• Monitor and benchmark social performance by measuring & analyzing appropriate social metrics/insights
• Measure the impact of social media on OSN new sales 
• Regularly monitor and report on social insights and trends from social media monitoring tool in order to seed/integrate insights into marketing content & editorial social  calendar for continuous evolution of social strategies

Desired Skills and Experience

Experience Required

• 3-5 years experience working for a reputable company with a strong digital presence
• Work experience within the Middle East, specifically UAE or KSA
• Work experience in a multi-cultural, multi-national environment
• Native Arabic Speaker and fluent in English

Education Requirement

• Bachelor’s degree in Marketing or Commerce

Knowledge & Skills

• Social Media Measurement & Analytics
• Paid Social Advertising
• Social Media Management
• Social Media Marketing
• Social Listening Tools (experience with Engagor would be particularly useful) 
• Content Management Strategy
• Social TV
• Preferably a background in broadcast/ media companies
• Project Planning
• Digital Rights
• YouTube Certified is a +
• Basic knowledge in Customer Service
• Background in SEO

Contact with : 

• https://ae.linkedin.com/pub/kim-brown/44/341/a55